You have a choice of standing out with either these options:
1. Branding
2. You have a slight edge

I think web hosting is incredibly saturated, unless you have something nobody else has but everyone wants - do you?

If not, you should be focusing on pricing, branding, and security. I would also focus on partnerships with other website builders.

Offer an added service/value for free when someone chooses you. Do you offer 1 month of free website consultation? do you offer free logo design? Add something of value so that people can kill 2 birds with one stone.