Anyone have advice/pointers/pitfalls to look out for when choosing a social management platform that will help a social agency manage clients?
There are so many out there, that I feel like I could spend months looking for the right one. I've looked at a few (Sendible, Planable, Hubspot, and Buffer...)
To be more specific concerning our needs - we are a mobile-forward video marketing agency, and we focus on pushing video-heavy content to IG, FB, and YouTube primarily. Sometimes twitter.
Sector: hotels, resorts, destinations
Thanks so much, PBS
Hey! So if you just need it for purely scheduling, Buffer is no-fuss and I would 100% recommend them. BUT if you want to manage comments/engagements, have in-depth reporting and analytics, I would recommend Sprout Social.
I haven't tried Hubspot before, but I've used Sendible and Planable. If you need clients or a "higher up" to approve posts, Planable can do it, but they can't auto post to IG (you have to schedule it, then the phone app notifies you) which is one of the main blockers.
If Sprout Social is out of your budget, I recommend checking out Social Report! It's what I use when I need complete management but I use Buffer for when I need just scheduling.
Hope this helps, LMK if you have questions.
From my understanding, you're looking for a social media manager platform - like a Buffer or Hootsuite? HubSpot is more known for it's CRM functionalities - I haven't plaid with their scheduler.
You said you're pushing heavy on the videos - are you posting videos?
FB gives more "points" to video content that is created and shared on FB. Their algorithms favor native content VS shared.
I use Buffer - mostly for its simplicity and ease of use. Hootsuite isn't bad either - I've used both platforms, but what kinks are you trying to fix right now? Depending on that, one platform may be strong for what you need to fix than the other.
What have you been using up to this point? Curious to know. Also, why are you looking for a social media management platform now?
Hope this helps.
all you need to do when selecting a social media management software is look for your own objective. your job is to post video content to social media. but it is unimportant goal. what you should say is : price, quantity, quality of service and mostly number of users.
you must want a low price high quality service. look for which app is giving you lowest price and which app has most users. the app having most users means it is giving good quality of service. else they dont have such a huge number of users.
then offering of low price. use these criterias to search and you will find the app you want.
As a social agency, there are a few things to consider when choosing a social management management system (SMMS) that may not be as important to an individual brand.
Platform support - While you may be primarily focused on a few platforms, video in particular, you want a SMMS that supports a wide range of platforms. For example, if it doesn't support Pinterest, it may be challenging to support B2C retail customers; if it doesn't support both LinkedIn pages and individual LinkedIn accounts, it's not good for B2B; if you're supporting local businesses, it should support posting to Google MyBusiness. If you lock into an SMMS with limited platform support, you limit your ability to support future clients.
Brand groupings - Unless you're willing to log in separately for each client (not out of the question), you want to make sure it's easy to pick all the channels for a client as a group, not have to manually pick them out of a long list.
Platform-specific posts - This is a pet peeve of mine, and many of the popular SMMS don't support this. You want to be able to send out the "same" message with slightly different versions on different platforms. For example, Instagram uses a lot of hashtags; Twitter might use one or two, if you have room, and you might also mention other Twitter users/accounts, and of course, there's a shorter length constraint on Twitter than other platforms. Some platforms support user mentions in Facebook and LinkedIn.
So the same post will vary slightly between platforms, but you want them to all go out at the same time; you don't want to have to compose and schedule them each separately. You also want to be able to aggregate metrics for the performance of the post across platforms.
These are just a few of the things to look at that you might not have thought of.
Companies spend a lot of money these days creating killer content for Facebook, Twitter, Instagram, and the various other social media platforms out there. Whatever business you are in, reaching your customers, clients and readers relies a huge amount on the ubiquity of social media sites.
But there is no point spending time and resources on fantastic Facebook posts and tremendous tweets if you then do not know how to effectively monitor their impact and influence. Counting how many followers you have only tells part of the story.
Hootsuite aims to provide an all-in-one platform for social media management across multiple sites. As expected, there is an option to search and filter through existing social media, to find brand mentions, insights, and demographic information.
Additionally, with any of Hootsuite's plans you have the option to schedule posts from multiple profiles across multiple social media sites. This allows you to ensure any marketing campaigns are properly timed and targeted when and where you need them to be. This is especially when posts can be tagged to ensure you store them in the right place for use at the right time.
There's also analytics feature so you can track and measure performance against KPIs.
Sprout Social is probably first and foremost known as a one-stop shop for managing and scheduling all your social media accounts through one simple-to-use platform. Very handy indeed for your company's social media administrator when they're trying to juggle Facebook, Twitter, Pinterest and more at once.
But it doubles up as a powerful tool for analysing your data, too. You can sort by various demographic and geographic measures to quantify exactly what content is working for which followers.
Rather like Sprout Social above, Buffer is another all-rounder that lets you post to your platform and then analyse the results. One of its major plus points is just how simple and straightforward it is to use, while also giving you flexibility. The fact it provides analytics in real-time makes instantly judging the impact of your content a doddle.
Hubspot Social Media Software is a suite of social media management tools available under the Marketing Hub. The aim is to save time by prioritizing social connections you place most value on across a range of social media platforms, such as Facebook, Twitter, Instagram, YouTube, and LinkedIn.
There are various management features available, such as for publishing and sharing content, monitoring mentions, and reporting to let know not just levels of engagement but also how these translate into actual business metrics.
Zoho Social offers a simple way to manage your brand on social media, by providing a complete social media management platform.
As well as managing multiple social media channels, there is also a posting calendar feature available so you can see which posts have been scheduled for posting. You can also monitor your target keywords across conversations and allow for team collaboration from a single dashboard.
SEMrush is best known for being an inclusive SEO software platform, but it also incorporates a couple of useful tools for social media management across Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google My Business.
The social media poster allows you to schedule and posts to these different social media platforms. It includes an image editor, UTM-builder and link shortener, for customizing your posts, which you can then publish immediately or according to an automated schedule. There is also the ability to manage ads specifically across Facebook, Instagram, Facebook Messenger, and the Audience Network.
Agorapulse is another dedicated social media management platform, designed specifically to help agencies and businesses post and monitor their posts across several social media websites.
There is a flexible scheduling tool to allow you to queue, reschedule, or bulk upload posts. There is also a social inbox for monitoring replies to your posts, mentions elsewhere, as well as other important messages. Of course, there's also a reporting tool from which you can glean analytics relating to content and engagement data, with the option to download as CSV or PPT files.
The popular Social Report social media management platform is now being rebranded as Traject Social, in order to help connect marketers with a wider platform that includes SEO, reputation management, ecommerce, as well as analytics.
Traject Social offers a white label platform covering all major social media management needs, such as scheduling, smart inbox, monitoring, and reporting. There are also team tools, custom reports, and integrations available.
Sendible offers a collaborative social media management platform for teams, which also adds a range of special tools on top of the common defaults to make it easier to control your social media posting.
As well as common scheduling, queuing, and calendar aspects for posting, Sendible also allows you to preview and customize posts on each individual platform, allowing you to optimize the content to display best on each. This is especially the case with image alignment and optimization.
Additionally, you can visualize posts on a shared calendar, making it easy to see briefly where various client content is. And if you are short of content, Sendible provides suggestions.
SocialPilot offers a social media management platform for small businesses, agencies, and enterprises. As with similar platforms, it offers a single place from which to publish and schedule your social media posts. There is also a social inbox for monitoring replies, comments, and mentions, as well as analytics that offers white label reporting.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath