Anyone have advice/pointers/pitfalls to look out for when choosing a social management platform that will help a social agency manage clients?
There are so many out there, that I feel like I could spend months looking for the right one. I've looked at a few (Sendible, Planable, Hubspot, and Buffer...)
To be more specific concerning our needs - we are a mobile-forward video marketing agency, and we focus on pushing video-heavy content to IG, FB, and YouTube primarily. Sometimes twitter.
Sector: hotels, resorts, destinations
Thanks so much, PBS
Hey! So if you just need it for purely scheduling, Buffer is no-fuss and I would 100% recommend them. BUT if you want to manage comments/engagements, have in-depth reporting and analytics, I would recommend Sprout Social.
I haven't tried Hubspot before, but I've used Sendible and Planable. If you need clients or a "higher up" to approve posts, Planable can do it, but they can't auto post to IG (you have to schedule it, then the phone app notifies you) which is one of the main blockers.
If Sprout Social is out of your budget, I recommend checking out Social Report! It's what I use when I need complete management but I use Buffer for when I need just scheduling.
Hope this helps, LMK if you have questions.
From my understanding, you're looking for a social media manager platform - like a Buffer or Hootsuite? HubSpot is more known for it's CRM functionalities - I haven't plaid with their scheduler.
You said you're pushing heavy on the videos - are you posting videos?
FB gives more "points" to video content that is created and shared on FB. Their algorithms favor native content VS shared.
I use Buffer - mostly for its simplicity and ease of use. Hootsuite isn't bad either - I've used both platforms, but what kinks are you trying to fix right now? Depending on that, one platform may be strong for what you need to fix than the other.
What have you been using up to this point? Curious to know. Also, why are you looking for a social media management platform now?
Hope this helps.
all you need to do when selecting a social media management software is look for your own objective. your job is to post video content to social media. but it is unimportant goal. what you should say is : price, quantity, quality of service and mostly number of users.
you must want a low price high quality service. look for which app is giving you lowest price and which app has most users. the app having most users means it is giving good quality of service. else they dont have such a huge number of users.
then offering of low price. use these criterias to search and you will find the app you want.
As a social agency, there are a few things to consider when choosing a social management management system (SMMS) that may not be as important to an individual brand.
Platform support - While you may be primarily focused on a few platforms, video in particular, you want a SMMS that supports a wide range of platforms. For example, if it doesn't support Pinterest, it may be challenging to support B2C retail customers; if it doesn't support both LinkedIn pages and individual LinkedIn accounts, it's not good for B2B; if you're supporting local businesses, it should support posting to Google MyBusiness. If you lock into an SMMS with limited platform support, you limit your ability to support future clients.
Brand groupings - Unless you're willing to log in separately for each client (not out of the question), you want to make sure it's easy to pick all the channels for a client as a group, not have to manually pick them out of a long list.
Platform-specific posts - This is a pet peeve of mine, and many of the popular SMMS don't support this. You want to be able to send out the "same" message with slightly different versions on different platforms. For example, Instagram uses a lot of hashtags; Twitter might use one or two, if you have room, and you might also mention other Twitter users/accounts, and of course, there's a shorter length constraint on Twitter than other platforms. Some platforms support user mentions in Facebook and LinkedIn.
So the same post will vary slightly between platforms, but you want them to all go out at the same time; you don't want to have to compose and schedule them each separately. You also want to be able to aggregate metrics for the performance of the post across platforms.
These are just a few of the things to look at that you might not have thought of.