Anyone have advice/pointers/pitfalls to look out for when choosing a social management platform that will help a social agency manage clients?
There are so many out there, that I feel like I could spend months looking for the right one. I've looked at a few (Sendible, Planable, Hubspot, and Buffer...)
To be more specific concerning our needs - we are a mobile-forward video marketing agency, and we focus on pushing video-heavy content to IG, FB, and YouTube primarily. Sometimes twitter.
Sector: hotels, resorts, destinations
Thanks so much, PBS
Hey! So if you just need it for purely scheduling, Buffer is no-fuss and I would 100% recommend them. BUT if you want to manage comments/engagements, have in-depth reporting and analytics, I would recommend Sprout Social.
I haven't tried Hubspot before, but I've used Sendible and Planable. If you need clients or a "higher up" to approve posts, Planable can do it, but they can't auto post to IG (you have to schedule it, then the phone app notifies you) which is one of the main blockers.
If Sprout Social is out of your budget, I recommend checking out Social Report! It's what I use when I need complete management but I use Buffer for when I need just scheduling.
Hope this helps, LMK if you have questions.
From my understanding, you're looking for a social media manager platform - like a Buffer or Hootsuite? HubSpot is more known for it's CRM functionalities - I haven't plaid with their scheduler.
You said you're pushing heavy on the videos - are you posting videos?
FB gives more "points" to video content that is created and shared on FB. Their algorithms favor native content VS shared.
I use Buffer - mostly for its simplicity and ease of use. Hootsuite isn't bad either - I've used both platforms, but what kinks are you trying to fix right now? Depending on that, one platform may be strong for what you need to fix than the other.
What have you been using up to this point? Curious to know. Also, why are you looking for a social media management platform now?
Hope this helps.
all you need to do when selecting a social media management software is look for your own objective. your job is to post video content to social media. but it is unimportant goal. what you should say is : price, quantity, quality of service and mostly number of users.
you must want a low price high quality service. look for which app is giving you lowest price and which app has most users. the app having most users means it is giving good quality of service. else they dont have such a huge number of users.
then offering of low price. use these criterias to search and you will find the app you want.
In the particular case of an agency, I think it would be a good investment a solution like Social Estudio within the Marketing Cloud where you will be able to manage multiple accounts, business units and brands completely independently and have security layers of who, when and what you will be posting.
Just in the case of clients with more than 6 brands or products or multiple Facebook pages, Instagram accounts, twitter, etc
In terms of investment ROI you can transfer licenses cost to your client as part of the contract while the contract is active for the active period.
Is not a particularly cheap solution but as an agency, if you have 10 good clients with multiple brands and products and a team of social media managers and designers it will be quite helpful and you will be able to automate and create journey builder for each client on their respective web site or e-commerce.
You may need a Marketing Cloud Certified professional or partner to team up or the learning curve will be tough in the first year of management of the platform.
Feel free to ask if you need more details.