Loading...
Answers
MenuHow do you ask an expert consultant like yourselves for tips or guidance on an idea you have, without said consultant stealing said concept or idea?
I have an original idea, but need guidance with an entire social media marketing plan.
Answers
A great concept is to trust no one! But it depends on your idea, as to what can be stolen and how to safeguard it. We are dealing with an extremely delicate situation right now, where we are selling the "concept", without giving away the technical details that would compromise the sensitive information. If your concept is that sensitive, I would get an attorney to provide you with a Non-Disclosure/Non-Compete Agreement for your consultant to sign, before sharing information with him/her. Contact us for further clarification, if you wish.
Ideas are a dime a dozen (I'm sure you've heard that enough times). Ideas cannot be patented so you're left with a choice to execute on your own or share it with guidance.
An immediate action item would be to:
1. Create an NDA (you can find templates of these, just fill in the blanks).
2. Vet the consultant.
Keep in mind, people are working on their own idea and own thing, adding yours to their mix may complicate things and is unlikely to be stolen.
Another point which is super important, execution far exceeds ideas. Knowing what to do with something that you have is a lot more difficult than you think. Listen, don't spend so much time on whether or not an idea will be stolen because you really only have 2 options:
1. Tell someone that can help with a chance for them to steal it or not.
2. Keep it private, which will lead to nothing happening at all.
Hope this helps!
When it comes to idea's, and this goes for every area of life. Unless it is patent or you have some legal rights to the idea or property. I would not recommend sharing it with anyone. Unless it's an individual you were able to build a trust and mutual respect with. If you will be speaking with someone who is not in the same line of work. But can offer you valuable insight that be great. This is something to consider other wise. You can hint at the idea. #1. Break down the vision or idea into certain goals. 2. You can use your goals as a point of focus to speak about instead of the idea in its totality. 3. As you gather information for each goal or point of focus. You can then put the pieces together.
Other wise you can continue doing research, look for someone you trust or know who has done something similar or has related experience in the field. If your information or product is not patent I don't see any guarantees that the idea or product will not be up for grabs. So disclose the information wisely. From your friend and consultant Celso Nolberto. At your service.
Its a risk you take, for sure, but there are ways to limit that risk.
Non-disclosure agreements are the first thing that come to mind but many really hate signing them especially when you're looking for their support.
If you have the funds, patent your idea. Provisional patents are a possibility where the cost of a full patent are prohibitive. Check the regulations in your state.
Research the people you're going to be talking to. Do they have a professional reputation? Are they known to be people of integrity?
Make sure you document every step of the process from concept to every significant discussion that's been had around it.
Start by getting to know the consultant. What is his/her business? Is there a reason they'd want to "steal" your idea? If you don't feel comfortable, move on. Of course, asking someone to sign a Non-disclosure Agreement is a wise course of action. Good luck.
Many people have asked questions like yours, and I've answered a bunch of them. Get an NDA if you want.
But the truth is, most people are too busy with their own pet ideas to bother with yours.
You're in love with it.
We have other things on our minds.
I wrote a blog post with a nifty 2X2 chart in it to explain how, most of the time, you're safe:
https://www.salestactics.org/sharing-new-business-ideas-trust-and-ndas/
If you are looking to do a social media campaign, hire a social media company. Within the guidelines of the contract that you draw up with them, you can protect yourself that way. They are used to dealing with sensitive information and it won't be anything new to ask of them and most likely will be standard int their contract.
If you are needing expert advise from someone inside your industry, find some local group (if you are in a bigger city and have access) or find an online community that caters to the industry that you are in. Most likely you will find people there that have already answered a lot of the questions that you might have.
Now if you've done both of those things, take some time and form a relationship with someone in your industry. Then ask them if they would be comfortable being your coach. Write up an agreement and then pay them something so it' a business deal. You can find all kinds of these type of forms online. That way, you're paying them and have a legal backing to say that you were paying for services. By hearing your original idea (a necessity for the transaction) and them giving you advise you'll have a much easier legal standing than just an NDA would have.
Good luck!
If you are in United States, just make them sign an NDA before the discussion. NDAs work!
Simple. Lay it all out.
"There's nothing new under the sun."
The more you share, the better advice you'll receive.
And, highly unlikely you'll somehow share something that will rock a long term consultant's world.
I've been running multiple consulting sessions, almost every day for decades.
I've never been inclined to steal anyone's ideas, because I'm working on my own...
And if I try stealing someone's idea, targeting some niche or business I'm unfamiliar with, I'll likely waste massive time + fail abysmally.
There's an old saying in 'da woods... where I grewed up...
"Drink from your own well."
Which simply means stay in your own lane, do your own thing, stick with what you feel driven to accomplish, never straying into anyone else's territory...
Because straying is a time + money killer.
Any consultant capable of executing your idea won't be interested in stealing it. They're too busy with their own zone of genius to bother trying to jump on someone else's. Any consultant interested in stealing your idea probably isn't capable of executing it.
Worry more about speed and execution than whether someone is going to take your idea, and you'll end up ahead.
Related Questions
-
About to launch our new eCommerce website selling well priced unique watches. What is the best initial marketing strategy to use with minimal cost?
Here are some answers for you that I believe will help you. 1. You should implement a long term and short term strategy right at the beginning. What I mean is that there are essential parts to your marketing like SEO and content marketing that you need to implement right in the beginning, but will take a while to filter through, but these are essential if you want to have organic traffic. That would be L-T. The best for Short term for a newly launched site is ad's. Word of warning though. Know your customers demographics such as age, income, education etc, know your competitors demographics and then find the platform (such as social media channels) where your ideal customer is based on those researched demographics and then roll out targeted ad's for them. 2. You have to implement social media strategies right from the beginning of course, based on your demographic research. 3. Get busy Blogging - start with content marketing now. 4. Sweepstakes - start a giveaway to get traction with clients and create awareness. 5. Make sure you collect emails as these are like gold dust for future email marketing. 6. Video marketing is essential for competitive retail space and very powerful to get found on search engines like Google. Prior to me launching my digital marketing business 5 years ago, I built an online retail business and made many expensive mistakes. And they can be costly if not implemented correctly from the beginning. So in summary: SEO - very important, Ad's, Social Media, Sweepstakes, Blogging, Video & email marketing. I trust this will assist you. Let me know if you wish to have a call to discuss these or have follow up questions. Regards KennethKT
-
What should I do to have my first client on Clarity.fm?
I started on Clarity just by answering questions last summer. I used to love Quora but really disagreed with a number of changes they made and so when Clarity launched answers, I started answering questions. I'm incredibly busy but let's face it: we all have extra time. We spend it looking at our phones, on Facebook, socializing with friends, whatever way each person does it, we all spend time on non mission critical stuff. Because I genuinely enjoy helping others, I treated Quora as a way of relaxing the same way others would read news sites or blogs. And so I switched all that time to Clarity by answering questions. I don't recall the exact specifics but by providing real answers (not just, "call me, I can help you), I had my first call request within about a month of my first answer. And I got a nice review. And some more questions answered, and a couple more calls, and a couple more reviews. And from that point, the call volume increased. Simultaneously, I started referring all "can I pick your brain" requests on LinkedIn and email to my Clarity account. And so some calls initiated that way. More reviews. Now, a year later, I have done over 200 calls, with the majority of it inbound from Clarity. Take it from me, if you make the time, and provide genuine help to people, you will get rewarded for it. But like anything in life, if you're not willing to invest the time and resources, you're unlikely to see any return.TW
-
How did Snapchat boast a solid user base within a short period of time, compared to Facebook and Twitter?
I've been in the picture messaging space for a while now with my apps Lutebox (voted one of London's top ten most loved apps) and now Click Messenger. I've written a few articles about the space including a recent post about the Future of Mobile Messaging. Snapchat started out as an app called Picaboo, which pretty much did what it does now (prior to the latest update with chat and video calling). They quickly rebranded but saw a little uptake in user numbers and had quite low downloads for several months. Then around Christmas 2011 one of the founders' mom had told her friend about the app, who told her kid and her kid basically then spread the word throughout their high school in L.A. That was what really blew up their download numbers as it spread across teenagers at local high schools. As far as I know they didn't advertise in the early days, relied solely on word of mouth. Also it is assumed that they have a solid user base. Comparatively speaking, their user base may be in the low tens of millions, which may a great base of users, but nowhere even close to being as big as Facebook or Twitter. I'd be happy to speak about this in more detail or about the picture messaging landscape and what I believe to be the future of mobile messaging.AA
-
What is the best timing in the new year to launch business marketing?
Hi there! In few words, the launch date does not matter a lot as long as you are following with a continuous marketing plan all the year. It is better to tune your lunch date according to your marketing campaign than connecting it to the seasonal event. The timing of your launch only matters if your website is already ranked or has a good authority associated to it. Launching a website is not like opening a local shop. The launch date is defined by the effectiveness of your marketing campaign. In other words, your question must be rephrased as: "When is the best time to launch my first marketing campaign for my newly created website?". In that case, you will need to describe in details what kind of website you have and how are you planning to market it. I would be able to give you a more accurate answer if you explain to me what kind of website are you planning to launch or what products mainly are you selling. Hope that helps!RZ
-
Which link shortener should we use in our social sharing strategy to track our Analytics?
I might suggest starting with Bitly and exploring the possibility of getting a custom branded shortener, which you can set up through Bitly once the domain is purchased. For example, my website is philpallen.com but I shorten all links to philp.al/link so it's more professional. I feel like many other shorteners look like spam, but I'd say your safe with Bitly because it's widely used. A custom one would be even better!PP
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.