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Affiliate Marketing: Behavioral and conversion tracking in affiliate marketing - How to?
TB
TB
Taylor Barr, Affiliate/Referral/Partner Program Expert. answered:

Hi there,

The only way you would be able to see micro conversions and behavior beyond conversion tracking (and the other interactions) is if the merchant (for which the offer you are promoting) offers 3rd party S2S (or postback) tracking of *that data* (email signups, bounce rate, trial signups, upgrades, etc.) to the affiliate network and your internal tracking of choice (Voluum, BeMob, GA) supports it as well.

The unfortunate reality here is the willingness of most merchants to share data and steps to partners (and the tools they use) that would help you optimize upstream promotions to give them better qualified customers.

If you'd like to chat about this or construct some possible work arounds - feel free to schedule a call.

Thanks and good luck!

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