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SEO: How can I convince a client to sign up a 12 month SEO contract?
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Beau Buckley, Digital Marketing Expert answered:

People who can get results don't need contracts. Do you know who do contracts? People who can't generate results and have large overheads.

Big digital marketing companies with hundreds of clients struggle to get results because they got too many clients, especially in the same niche so they play a numbers game.

And their services end up becoming a sales game and their focus is generally on their big clients.

I do ZERO contracts. Clients pay you to make them MONEY. If you can't deliver then you can't ask them to continue to pay.

If you generate results for your clients they will continue to use your service with or without contracts.

So focus your efforts on making them money.

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