You have to create a different message for different markets.

Let's think about Sears marketing for a moment....

For the ladies - See the softer side of Sears
For the men - lifetime warranty for Craftsmen Tools.

Many companies can market to multiple areas. The one main difference is they are creating selling points, slogans and strategies for each market.

There isn't a "One Size Fits All" option when marketing to different target audiences.

I'd love to help you.

Give me a call and to set up different messages and marketing strategies for your two target audiences.