1. Start by focusing on the business problem, you want to solve, and how you want to implement the solution.
2. Don't be scared by the buzzwords (i.e. "If you don't use AI, you will be out of business in five years). Sometimes a standard report is fine.
3. Although you should start small by solving existing pains, be curious, and understand the potential for large scale solutions. Understand enough of the technology, that you understand the scale and type of problems that can be solved. But don't do this until you are done with 1. and 2.
Good question and good luck with it! If you are interested in further dialogue, feel free to schedule a call.