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MenuHow can I be successful and keep my business small?
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Chiropractors often sell supplements to drive revenue in their business. They're capped out like dentists and tradespeople on the hours they can crack backs (or 'drill and fill' as the dentists do), so supplements are a great complimentary product that doesn't eat time to fulfill. You'll see a bunch of them and doctors getting into CBD oil now. Their client base already has trust in them so these recommendations are easy to swallow heh heh.
Be looking for your version of supplements in the architectural field. Something complimentary, that your clientele already trusts you about, that you can earn a recurring income on while not using up more of your time.
One advantage I see them having over you is I presume they see more people in a day. What can you do to increase the number of people you see in a day, to leverage your
"architect authority" and drive the income stream of the complimentary product or service?
Could be as easy as loans: helping people rent money from your position as a professional.
Food for thought.
Hi, I’m a General Contractor, licensed Real Estate Agent, and land developer. Your ultimate end user in the USA is definitely a niche clientele. Having been approached by similar vendors in my home building business, I would certainly say a portfolio of designs would help set you apart from other designers and have buyers confident in your work. On top of creating recurring revenue you could “modify” the plans for clients for a fee.
In terms of growing your business I would recommend contacting contractors with a portfolio of your work as they are essential to fulfilling a buyer’s dream. I would create your ecosystem website then offer builders to be a partner on your site to build your plans. With that, you have your foot in the door and have opened your network. Then reach out to Realtors who have vacant land listings and offer to list a completed home with your builder partner and you have yourself a home run.
I wish you the best of luck with your business!
Hello:
It sounds like you have the foundation for a solid business.
Things to consider as you get it rolling:
* Regarding your customer focus - is it more efficient to build a good relationship with a real estate broker/agent who represents many or cast a wide net in hopes to catch some good end-users? Finding a real estate agent/broker who can be a champion for your designs could be incredibly valuable.
* Great to think of different revenue streams. If you invest your time and energy to develop a portfolio of good core designs, that could serve as the basis for “semi-custom” work. I would guess you would still need to do some work as the end-user in these cases has different preferences, but you can define how much change the project can include.
* Otherwise, a portfolio of pre-made designs would likely work better with a developer, who would incorporate that work into their sales efforts for a collection of homes. So those are separate from end-user or realtor relationships.
If you wish to discuss, send me a PM through Clarity for 15 free minutes.
Cheers,
Kerby
There is a lot of ways to sell your value to clients. I would start off by creating a store of pre-made floor plans.
Building the store will give you the advantage and create the oppurtunity to show your skills and also create the possibility of selling the floor plans to make money.
On this store of floor plans I would create a strong call to action that makes customers aware you can do any type of custom design they can dream of.. Using a lead magnet to capture customer info.
If these are high ticket floor plans it may take some customers days/weeks/months to pull the trigger. Make sure to have a well written and planned email funnel setup to try and convert every single lead.
I would target end users first. This will build the demand and will make it easier to attract agents.
Instagram & facebook would be ideal places to show off your work too and build a build in customer base who will help spread the word of your skills just by sharing your designs.
I have brand names that sell digital products in the same manner you are looking to do. I can help you along the way if you need my help Im just a call away.
To be successful and keep your business small, have a written plan. Without a plan, it is merely a dream. It does not have to be a book, but you need a few pages outlining specific objectives, strategies, financing, a sales and marketing plan, and a determination of the cash you need to get things done. Writing it all down is a crucial first step.
Do not marry your plan. Every great military general in history has known that even the best-laid plan sometimes must be thrown in the fire when the bullets start flying. Adjust, confront and conquer.
Keep your ego in check and listen to others. Advisors are crucial because you need people to bounce ideas off, inspect what you're doing, and push you to greater accomplishments, holding you accountable for what you are committing to do. Always be good to your word and follow through on commitments, even when difficult and challenging. This is not about you; it is about the business. Do not take things personally and stay out of emotion. Do not let your ego take control.
Keep track of everything and manage by the numbers. Create written systems for everything because you will reap benefits from them later. This is how you train your employees and retain consistency. Know your numbers and check them daily and make all decisions based on what they tell you.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
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Dilip was very kind in his response. My answer might be a bit on the "tough love" side. But that's for you to decide. My intention, just for the record, is to help you (and those like you) on your path to success. And that starts with having a viable philosophy about entrepreneurial-ism and business. And I'm going to answer this because I get asked some form / version of this question very frequently from newcomers to entrepreneurial-ism. The scenario goes something like this: "I have a great idea. It's amazing, I love it, and I just KNOW it's gonna make me a ton of money. But I have no money right now so I can't afford to (fill in the blank with things like "to build it / create it / market it / etc" or "to hire the required staff needed to work in my business to sell it / develop it / etc"). And I don't want to tell anyone about my great idea because I'm worried someone will steal it and make MY million / billion dollars. But I can't afford to legally protect it either... So how do I launch without the skills to personally create the product AND no money to hire anyone else to do that either??" The answer is ... You don't. Look - let's be honest. All you have is an idea. Big deal. Really. I'm not saying it's not a good idea. I'm not saying that if properly executed it couldn't make you a million / billion dollars... But an idea is NOT a business. Nor is it an asset. Until you do some (very important) initial work - like creating a business model, doing customer development, creating a MVP, etc - all you really have is a dream. Right now your choices are: 1. Find someone with the skills or the money to develop your idea and sell them on WHY they should invest in you. And yes, this will mean giving up either a portion of the "ownership" or of future income or equity. And the more risk they have to take - the more equity they will want (and quite frankly be entitled to). 2. Learn how to code and build it yourself. MANY entrepreneurs without financial resources are still resourceful. They develop the skills needed to create what they don't have the money to pay someone else to do. 3. Get some cash so you can pay someone to do the coding. You'll probably have to have some knowledge of coding to direct the architecture of your idea. So you will likely still have to become knowledgeable even if its not you personally doing the coding. (This is not meant to be a comprehensive list of options... And I'm sure some of the other experts here on Clarity have others to add - and I hope they do) To wrap up - Here's my final tip to you that I hope you "get"... It's FAR more valuable to have an idea that a very specific hungry crowd is clamoring for right now - One that THEY would love and pay you for right now - Maybe even one they'd pre-order because they just have to have it - Versus YOU being in love with your own idea. [Notice I didn't say "an idea that some as-of-yet-undetermined market would probably love"] I wish you the best of luck moving forward.DB
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