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Message Development: We have created a 2-sided technology platform. Struggling to get either side to sign up, although getting visitors.
DF
DF
David Favor, Fractional CTO answered:

To resolve this will require far more than a single phone call.

Since you haven't been able to fix this, likely you'll hire someone to help you with this.

Tip: Search Clarity for posts I've made about using Meetup.

My test of messaging is simple, I use Meetup to test my messaging. Might be giving a live talk or just giving an introduction.

My simple metric - If I get mobbed after a Meetup with people clamoring to book appointments or buy whatever I'm pitching (which is always a super soft pitch), then I consider my messaging to be good.

If there's nothing but crickets, then I have work to do.

There are all sorts of ways to test messaging.

To me, standing up in front of a group, giving a live talk is the best, because I get instant, realtime feedback from people in the room.

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