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Message Development: We have created a 2-sided technology platform. Struggling to get either side to sign up, although getting visitors.
AM
AM
Andrew Maury, I help uncommon businesses succeed online answered:

As I'm sure you know, two-sided platforms are notoriously difficult to build.

I've built a niche graphic design marketplace site of my own with a few thousand buyers serviced by over a hundred designers. Rather than building up both sides initially, we worked on building the buyer side, with a team of in-house contractors.

Once we had a good pool of buyers, we then worked to recruit designers, knowing they'd be enticed by our active buyers that were already spending money.

This strategy won't work for all marketplaces and I don't know much about your business or the problems you're facing. However, I'd recommend checking out the book Platform Revolution.

https://www.amazon.com/Platform-Revolution-Networked-Transforming-Economyand-ebook/dp/B00ZAT8VS4

It's full of examples of businesses that have developed platforms and marketplaces using a variety of different strategies.

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