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Healthcare: How do you market to doctors digitally? What has been the best strategy? What are the best digital channels?
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Gabrie Cillie, STRATEGIST, ACTUARY, ENTREPRENEUR answered:

Please note: The answer to this question is based on the South African market, where I am based and what I know best. Similar channels can be used in other countries to the extent that they are available. The ideas below are suggestions and not intended to be exhaustive. It also focuses on existing affiliation groups as marketing channels, rather than creating new ones.

- Most countries have industry bodies to which the various clinical disciplines belong to (see http://www.hpcsa.co.za/ for example). You can consider a partnership with them.

- Privately managed databases of doctors (see www.medpages.co.za for example).

- Doctors networks or panels, as it is known in some countries (see www.primecure.co.za).

- Other online services used by doctors (see www.recomed.co.za for example).

- LinkedIn, Facebook and other social media

With the exception of the last one, using the others will likely require some sort of access or partnership with the owners/managers to the affiliation group.

Hope this helps. Welcome to call (+27836477445) or mail (gabrie@mildandmax.com) me if you want to discuss.

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