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I am a manufacturer of desiccated coconut from India, I am planning to export. What kind of marketing strategy should I follow to get buyers?

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Kerby Meyers, Strategic thinker and communicator, author answered:

Hi:
Sounds cool. Not clear on your target export markets, but some things to consider:
1. Identify your optimal customer and the problem you're resolving for that customer. Quality? Cost? Availability?
2. Research the pathways your product has to get into that optimal customer's hands. Wholesalers/distributors exist across the food business (at least in the US), so they would be a must for this market. Furthermore, how does the end-buyer actually purchase goods like yours? There will be differences between a retail buyer and an institutional buyer.
3. Develop a promotional plan for each of those targeted audiences based on standard approaches, which might include trade shows, personal pitches, in-store demonstrations.
If you wish to discuss, send me a PM through Clarity for 15 free minutes.
Cheers,
Kerby

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