Hi:

To start, think concentric circles:
* At the core, you have those you know well in the space—individuals who will take your call, most likely be your first customers and, hopefully, will be your champions.
* Next ring out, you have acquaintances—people you have met briefly at conferences, industry events, etc., who were interested enough to share a business card.
* And at the outer ring, you have the bulk of the industry—these are the folks who will be the target of your broader content management campaigns.

As you gain traction in the inner two circles, it will make approaching the industry masses much easier.

If you wish to discuss, send me a PM through Clarity for 15 free minutes.
Cheers,
Kerby