I'd love to break down their success with you. I once heard they have over 60 million monthly viewers!

Heres what I know about them:

1. 10+ years
Many of these so-called "overnight" success is not overnight. They have been around for 10+years now. Be ready to be in this for the long haul.

2. Real-time marketing
Their coverage on popular sporting events was one of the most unique propositions. Since then many other companies have followed suit. They followed the big events on ESPN and posted instantly about them.

3. Create an experience
The CEO was quoted about how they seek advertisers. He said, "We do a good job of walking that line between creating resonating experiences and pulling brands into them."

4. Cross Promoting
When they landed a tv deal with Turner they advertised their app platform to the masses. This created great traction.

Hope that helps!

-Mario Ashley, MBA

If you want to get more ideas I'd love to chat for free. Use my link: https://clarity.fm/marioashley/freeadvice