GDPR (General Data Protection Regulation) finally came into effect from 25th May 2018. How does it affects the marketers and sales? How to effectively tackle GDPR?
Many website owners outside of the UK and EU mistakenly believe GDPR is not relevant to them - this is not correct! If your website is accessible by residents in the mentioned territories your platform and processes must be compliant or face the consequences (up to twenty million €s or four percent of global t/o). Interestingly pre GDPR the majority of businesses prosecuted by the Information Commissioners Office went out of business within two years, and GDPR provides the authority with way more power.
So when considering marketing strategies it is vital to be compliant at all times and have robust processes in place that are always followed making sure to have written plans and audits in place should the ICO do an inspection. The reality is unless there is a data breach currently it is unlikely you would receive such a visit due to the sheer volume of work the ICO is charged with, however this could change in the future and so it is vital to be prepared. I have been trained in GDPR compliance and if you would like to go into the specifics for your marketing plans and retention of customer records do make contact
