Question
We're a proximity marketing platform that leverages geofencing to deliver contextual offers and content to mobile users based on their current location. We have interest from agencies who want to partner/resell/integrate (API) for their clients. I'm interested to understand the typical business models in working with agencies as resellers.
Answer
OR you could simply license your software to each agency for re-sale. A business attorney specializing in licensing agreements can set this up for you easily. Congrats on developing an in-demand product.
