Question
I have a website which takes a new spin on fundraising. It is competitive fundraising where people go head to head in a competitive winner take all format. Think gofundme but side by side in a game format. Trump vs Stormy, NRA vs Students for Gun Control.
Should we promote different matchups or should we promote the new slant on fundraising? The site is FundingWars.com fyi.
Answer
I would go with promoting the matchups for two reasons,
1) People identify with causes not formats.
2) If the matchups are well paired the natural competition should drive contributions
Personally I am intrigued by your concept and will be following how you develop.
