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MenuI work for a company of 50+ employees and recently made the move to use remote, freelancers to comprise my marketing team. It's been a great experiment that I'll be sticking with.
I saw this method as an opportunity to pay less then a full time employee and get highly skilled freelancers who would bring more experience to our company.
I've separated out marketing functions such as paid search, graphic design, social media, content creation, etc. and found some great contractors to fill the need.
I've found the keys to success here are very detailed job descriptions, a good interview strategy, cloud-based tools for collaboration, and consistent communication and work direction.
Should I ever move to a larger company I would definitely bring this system along with me.
Happy to chat about the system and strategies I use to make this successful.
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