There are many approches out there to sell professional services but I'm curious to know what's the most effective one when it comes to agile and scrum to sell training and coaching services for IT organization ( medium sized )
The one thing you must accept is that each and every company has their own style meaning it might be flavors of agile/scrum, kanban, waterfall. Before you sell understand how they operate and it may be working for them even though you think otherwise.
Ultimately, it's what the engineering team is most comfortable with and their level of experience
If you want to chat. Happy to dig in deeper.