What do most successful e-commerce stores do to attract leads these days? Looking for more innovative methods beyond the simple pop-up "sign up for our newsletters to get a discount"
For my money, nothing beats good content marketing. it drives your SEO (if optimized and framed correctly), establishes your level of expertise and gives your site visitors many layers with which to interact with as well as helps ultimately with conversion (abandonment follow-ups, drip campaigns etc.) ultimately your conversion is only as good as your traffic is qualified, so content marketing helps on both sides of the funnel in terms of getting more/better leads and converting those leads once they hit your pages.