Question
I was reading earlier where investors want 10% to 15%? That seems high. When you look at what other VC’s have asked for with companies such as Facebook, Google, etc
Answer
Everyone thinks they will be the next big billion dollar company. Ideas are worthless without execution. Part of the equity equation will be based on the founders, their track record and how far along the idea is. Other factors include the market, your timing around fundraising and if you have any traction. Raising on a deck vs. actually having revenue result in very different outcomes. There are no rules when it comes to investing and equity. It's a negotiation.
