In my experience working with this age group as a coach, adults in this age group are very interested in connecting to their purpose and passion. They are willing to pay. However, how much is the real question.
A marketing study using a conjoint analysis would shed some light on how much this age group values connecting with their purpose and what their willing to pay. This type of analysis presents combinations of attributes to survey participants and asks them to rank them. Comparing the attribute sets yields insights into the attributes and combinations.
As an example, I conducted a market study of young adult preferences to costs and incentives related to rental units. Each participant was presented combinations of rental location, rate, and incentive then asked to rank them. After combining demographic data with the results, I was able to determine how much above the average rate renters were willing to pay specific location types and incentives. Insights into location weren't surprising: all segments were willing to pay for coastal units. What was interesting? Most renters were willing to pay for non-cash incentives like landscaping or housekeeping services.
Let me know if you'd like to talk more about conjoint analysis or market research in this area.
Yes and No both. No, if the information isn't freely available on the internet and Yes, if it's not available on the internet. People buy books, right? That shows that they pay to learn.
This is an interesting and somewhat mysterious age group for me. I find for the most part, the serious clients who want to discover and put into play their passion and purpose tend to be above 35 years old, and are willing to invest in the process, both financially and time wise.
I've notice however in the last several year, that I am being hired by parents of adult children who are floundering or stuck, and don't have the resources themselves, or their parents are offering them the opportunity to work with a coach.
For the most part in my practice, younger people are generally less likely to want to invest and do the work to find their "ikigai" or reason for being, often do to financial constraints or because they have not yet experienced a deep loss or something that might shake them enough to want to dive deeper. Sometimes, in spite of your most heroic efforts, you lose and it’s makes you question everything.
I often find this is what tends to make people seek out coaching and deep personal development work.
However I will say there are always exceptions to the rule, and I've worked with some clients in this age group who were really committed, most likely because they found something to care deeply about very early in their lives. There is nothing like a dream to create the future and discover your true gifts, and then put them to use for your highest good and for the world.
This is all anecdotal, based on my personal experience as a in my coaching and mentoring practice.