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Target Marketing: In addition to Facebook, how do you reach age 50+ as a demographic?
CB
CB
Chris Beard, Innovation Leader and Brand Storyteller answered:

For 50+, Facebook is a great platform, as you mentioned. Another one that still does well with 50+ is print, either in your daily newspaper, or magazines. It would depend on the behavioral targeting you're looking for, but print readers are typically 50+ and more affluent.

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