Question
My current company has worked on a product that connects tutors and student/parents on one platform and allows them to have one to one live streaming sessions/group classes. The company aims to pitch the same product to different verticals like doctors/lawyers/financial advisors etc. My question is, as I am new to product selling, how should I approach prospects and what should be my steps?
Answer
Start by doing social media. Create social media accounts on all major social media channels and post daily. Use paid advertising to boost your posts. Create YouTube channel and do paid video marketing. Use Google adwords and do advance targeting to educational websites. Give ads in the tution/tutor classified sections of online websites and local newspapers. Hire a social media person who knows how to interconnect the channels to get you maximum benefit.
