We're offering B2B services in a niche market that has very low search volume. Therefore SEO strategy & PPC weren't effective. Right now, we're heavily depending on Facebook Group & Linkedin Group to promote our contents (articles & ebooks). However, the traffic isn't good enough. Can you give some advice to overcome this situation?
I'm consulting with local client with a similar issue. We did some SEO & PPC as well with minimal results.
They have a physical product so we created a trade show schedule and leads started flowing with increase of over 50% in the last 6 months.
We also set up a road tour of clients/non-clients in our local area which yielded new contacts and leads. In addition, we are using a similar approach on Linkedin with groups as well as video ads.
The other opportunity that we have focused on is a referral program with current clients. We created a very specific and strategic outreach program via emails, calls & visits that is starting to yield leads and sales.
Do you have a physical or digital product or service?
