Visual Identity? Sounds like a highly experienced graphic designer will help. Not a coach.

Don't expect this to be cheap. Anyone can make a logo. You're looking for the whole package: anything the target market interacts with needs to surround them with the world you want them to be experiencing.

Your long term goal is simple: set a revenue target and figure out how to get there. Once you're there, decide whether you want to sell or raise the target and continue. Knowing that you want to build a business to sell it later on is a good thing to be aware of at the beginning, though, and there's a flowery-but-good book called Built To Sell that talks all about that process.