Investors want to know three main things:
- That your offering has a strong market opportunity
- That your business has the right people to make it happen
- That you are smart with money

The first point is the most important, an investor is betting on future success so you have to prove that future is possible.

When building our your business plan, focus on this market opportunity by considering:
- Who is the ideal client and why?
- What does that client want, what improvement in life are they after?
- How is the want being served now?
- How will you better serve that want?
- Why your product will be easy to find and use
- What the revenue streams are and how they will be managed

If you want a mini-workshop on how to understand this information, let me know.