The wellness programs I have been involved with are usually founded through grassroot efforts and presented to the HR department.

My experience has been with peer support in military and law enforcement, where the stress and risk take their emotional toll on spouses and partners.

Knowing that HR operates first with a budget, I would approach the CHRO with the fiduciary facts and benefits to implementing this type of wellness plan. Then address the employee's benefit, and finally, recruiting.

All the best,
-Shaun