Understanding the white labelling is the best way to decide.
“White label business” refers to a fully supported product or service that is made by one company but sold by another. White label product definition implies that it is a “raw” generic commodity, which is consequently rebranded, customized with the company’s logo, label, and identity, and used as their own. After the company customizes the product with the feel and look of their own brand, it can begin selling the product as its own collecting revenues and share the commission with the service provider or technology. All technical issues associated with white label platform development, as well as further support and maintenance, are entirely outsourced to the white label company. As a result, the brand receives the product which is made in accordance with technical requirements set before implementation. Saving money, time, and technical platform management are not the only reasons why you might want to launch your own platform. Unlike renown franchise scheme when you use someone else’s name, White Label allows you to create a unique product, launch your own capitalization service model, and start winning the digital advertising world with it as a business owner. There is more to it, by rebranding a white label product as your own, you are reinforcing your trademark alongside with reputation. Through a partnership with a vendor, advertisers get to the market faster and provide customers with a solution immediately. Furthermore, such a solution is exceptional from the point of customization.
You can read more here: https://smartyads.com/blog/what-does-white-label-mean-in-business/
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