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New Business Development: What's the best way to launch a chocolate brand?
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Praveen Puri - Strategic Simplicity®, Former CEO, Executive Business Advisor, Increase sales, profits, and market share answered:

1. Have a very good product.
2. Have a good story.
3. Tell your story and hand out chocolates as much as possible.
4. build a small, loyal following.
5. get a few retailers to carry your chocolate.

At that point, you are launched and can then focus on getting your followers and retailers to make intros to bigger players.

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