These days, people are inundated with email. Instead of using your newsletter to duplicate the content on your blog, use your newsletter to pique your readers' interest.

Give them just enough information to make them want more. Ask them questions, and tell them how to find the answers within your relevant blog posts, tweets or Facebook status updates.

Use your newsletter to remind your audience to stay engaged with you; avoid using it as a means of engagement, as you're more likely to find people filing it away, ignoring it, or worse, unsubscribing.

Hope that helps?

If you'd like to chat more about email marketing and newsletters, feel free to schedule a call with me to see how I maintain high open and click rates with my own ever-growing customer mailing list.