Question
I am trying to figure out how to deal with our need to develop leads for our logo design/branding company.
What is the best way to hire, train and/or lead a lead generation virtual assistant to develop leads like this? We have three main packages that we are pitching, $595, $795, and $995. So the basic idea is that our lowest priced job is $595, but we are aiming for the $800 mark for the most part.
The $595 package is just the branding and logo development. We offer an up-front phone consultation for all packages. The $995 includes the website.
Target markets:
> IT start-ups
> New companies
> Entrepreneurs
> Consultants
> Small business
> Brand overhaul clients
How should we approach the listed markets? Should we be focusing more on just one clear market?
Answer
These services are 99% made up of bottom feeders -- both vendors and clients. Remember, in life and in business, you get what you paid for. Caveat Emptor.
