the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
eCommerce: What is an entry-level consulting service a marketing newbie can offer to e-commerce companies to get my foot in the door and get started working?
JK
JK
Jason Kanigan, Business Strategist & Conversion Expert answered:

What are you good at?

TBbrutallyH doesn't sound like anything yet.

However, I do believe most ecommerce vendors could use a lot of help with their item description copy.

They could also often use focus on a target market as well. But there you have the problem that the store owner probably hasn't made any money yet, which means paying you is a toughie. A lot of these peeps throw a bunch of crap up on a templated site and there's no connection...jewelry, tech, some clothing but nothing tying it all together. Who's the target market? Why would they come back? Why would they even buy anything here??!

Anyway best to focus on helping someone who can afford to pay you, right? So look for sites with a tight focus on a subject you are interested in helping with...maybe cosmetics, or tech for geeks, or clothing for new mothers for instance. Check that they have made sales. A lot of these plugins making popups appear in the lower left corner, "So-and-So in Poughkeepsie just bought AAA Diapers!" are absolute fakes...the plugin creators even tell them to display fake notifications to make the store appear busy. So don't give those any credence. Look for legit testimonials/reviews instead.

There are two sides to the revenue equation in any business: Traffic and Conversion. You have to decide which you will help your customers with. I'm a conversion guy, for example: I do not know much about traffic generation so don't offer that as a service. Where do you fit into the puzzle?

Talk to Jason Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.