Congratulations on your experience! What kind of influence do you have within the industry? Do you have existing clients? Have they pigeonholed you into a content marketing strategist? If so, you'll fight to overcome that.

But the pivot for you is not hard. Instead of professing the benefits of content marketing (blogging, whitepapers, etc) - focus on the benefits of brand development. Discuss the Dos and Don'ts, options, strategic purposes, and implementation of proper branding.

I'm happy to discuss more, just send me a note or book a call.

All the best,
-Shaun