Specifics milestone points will depend upon budget, level of competition, and starting point. But if the budget is being allocated properly, you should expect the following. If you want an outside person to review things and such, let me know (donnie@inboundable.com)
- published content about your target keywords
- more websites linking to that published content
- more website visitors from those links
- more sales from those visitors
- from referrals from those sales