You need to understand and exploit the mobile marketplace and use the right marketing techniques to get people to want, use, and talk about your app.
1. Understand Your Competitors
Nothing is going to hurt your app marketing strategy more than being an imitation or being “late to the party” with something similar.

2. Prepare Your Press Kit & Other Materials
You will need to make sure that, depending on your level of marketing, you have both physical and electronic press kits available for the relevant press and promotion groups.

3. Optimize Your App Store Page
Optimizing your pages on app stores is a critical, ground zero strategy. So, in the same way, that your website is essentially the digital equivalent of your storefront, and must be treated that way concerning welcoming customers, your app store page is your product, on the shelf, trying to distinguish itself from all the other competing products. You must create an effective store page.

4. Get Reviews
It is not unusual for customers to research their purchases, and apps are no exception. Your own marketing and promotion of the benefits of a product are important, but people already expect you, the developer, to promote your product. However, an independent third party, such as a random user review or even an informed, professional review from a website with a focus or knowledge of what your app provides, lends a lot more weight than a «biased promotion» from the software developer. Reach out to customers and reviewers and get those positive reviews lined up.

5. Use Influencers
Only rather than needing to convince a well-known athlete or film star to use and talk about your product for a 30-second commercial or print ad, you get a notable YouTube, Twitter, Switch or other social media platform influencer to promote your product. This sponsored ad can be in the form of a blog post, a video on YouTube, a Tweet on Twitter, or photos on Instagram. Working out deals with influencers is often much cheaper than securing a celebrity endorsement, but it can be far more effective when correctly targeted.

6. Monitor Results
Once the app is on the market, and the app marketing is underway, that doesn't mean your marketing efforts are over. At the same time, you should also monitor the analytics coming in from your marketing efforts. If you see that some strategies are yielding more fruit than others, such as videos, then put more efforts into those that are working and start cutting down or adjusting the plans that are less effective.

7. Do not Forget SEO
You should also apply SEO to your marketing efforts. Learn the tools and technologies needed to meet the challenges of tomorrow with a Professional Diploma in Social Media Marketing.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath