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Import/Export: How can I stay competitive among the local competitors as an agent importing foreign goods?
IL
IL
Ivan Leo, UX Design and Business Branding answered:

I'm going to make 2 assumptions in my reply

1. You're selling these to companies
2. These are rather expensive systems.

Basically for such a situation, what you have right now is a first mover advantage. That basically means you have the opportunity to gain quick traction and find early adopters for your systems.

If you act fast enough and manage to get companies to buy them from you, this gives you a huge advantage on your competitors. Why?

This is because you have the opportunity to forge close relationships with customers and get testimonials. In the future, your competitors might be able to beat you pricewise, but that is never a substitute for trust in your company and the relationships you've been able to forge.

So I would suggest spending a lot of time on 2 things

1. Creating a holistic experience for the customer from the installation of the software to the deployment. You want to be there at every step of the way when needed. If necessary, set it up for them, do some free repairs(If it doesn't cost you much). At this point you're building the relationship between you and your customers so going the extra mile counts.

2. You also want to start getting some form of testimonial to build trust and confidence in your product. This is important because word-of-mouth is more influential than advertising when selling a product.

Without further information, this is all that I can come up with for now. If you're keen, I could discuss more specific strategies with you for your business and cover key actionable steps you could take to accelerate your growth and sales. :)

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