First of all - a 'reasonable' term or agreement is the one that is acceptable and interesting to both you and your investors. You are in it together!

In terms of valuation there are many formal and informal ways to do it. For a company with revenues 3x revenue is an acceptable rule of thumb. But this is just a starting point for discussion. You should also take into account all tangible and intangible assets and then discount for the risks that nothing will work out as planned....

As for the amount of equity to give away - it is not unusual if the first big investor takes 30-40% of an early company. The more advanced you are, the closer to revenue or to be profitable, the more expensive you are and less equity could be offered.

Sorry for the theoretical answer! But a generic one simply does not exist. I just tried to outlined things to be taken into account.