How can you verify the income figures of professionals in your industry?

I like the name "Melissa" — but I wouldn't use a website URL like www.melissahome.com because it just doesn't feel "natural" — I would choose something that implies what Melissa means to us... For example: "Ask Melissa" or something like that. Good luck!

If you are going to lead the workshops: Start with personal branding. Workshops and coaching are by experts and I'd recommend building a personal brand first. People should build trust in you. Then your offerings. Each offering that you have - a workshop, a coaching program etc. - should have it's own branding. You may even have separate websites for each of your offerings. If you are only organizing the business and not going to lead the programs yourself: then you got to do a corporate branding. So people relate to the organization more than individuals delivering the programs. The coaching / self help / personal development / health industry is full of examples of both branding strategies. If you study a few cases, and their business models, you will gain better insights on why they chose their branding strategy. And you can even question if the strategy worked or not. I hope this gives additional perspective to what you are thinking. Feel free to contact me if you want to discuss this further.

Say "NO." It's a complete sentence.

I've spent lots of time in Romania, though Cluj is one of the few cities I have not yet been to. I am not sure if the intended conference audience is international or meant to be residents of Cluj (though for my answer I'm assuming the former). I do not have a specific name for you, but I would suggest to not limit name choices to necessarily require Cluj-Napoca or Transylvania. The conference itself and its location can help establish and showcase innovation in Cluj. Think of 10 popular tech conferences. Do any of them have the city name as part of the conference name? The city would always be listed right near the title, so anyone who hears about the conference will know where it is. It's fine to include the city, but if you keep your options open it may be easier to come up with a name. Hope this helps.

I lived in the US for 28 years before returning to Russia. My name is not easy for Americans to pronounce (anything outside of the Anglo-Saxon standard names seems to fit that category). Short version of Stanislov is Stas, so I went with that for them, but I never would change my name. Take pride in the name you were given and the culture you came from. Your parents gave you that name and you have it for a reason. Just because others don't pronounce it just right is no reason to throw away your culture. Oh and Misha is the short Russian version of Michael, if you americanized it, it would have to be Mike.