the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Traffic Building: What strategies could I use to gather user-generated reviews for a website about aged care services, like home care or nursing home care?
SP
SP
Sean Power answered:

I've done a little bit of market research for a client offering a related service in the same space.

One of the fastest ways to scale is to identify existing networks, build relationships with others who align with your mission, and ask them to ask their own contacts to submit reviews. Make the process as frictionless as possible for everyone asking for help.

Aged care services take many forms: live-in care with varying degrees of medical expertise, live-out care, aging in place, respite services, retirement lifestyle condos, nursing homes, independent living communities, and so on. Each type of service takes a different approach to elder care.

Each type also tends to have its own professional association or network. For example, the American Association of Retired Persons frequently hosts seminars across the USA to help retired people adjust to their new lifestyle, including ones on caregiver services. They might be willing to ask their members to help you get started.

Caregivers themselves can ask their clients to leave reviews on your website. The key here is speed and scale: state and provincial networks can be particularly useful here. For instance, the Ontario Personal Support Workers Association maintains a membership of PSWs who can ask their customers leave reviews on your website.

Finally, charities such as the Alzheimer's Society wants to help seniors find the right care for them by offering resources, education, and support. I imagine one of the purposes of your UGC reviews is to likewise help visitors make the right decision. The Alzheimer's Society might see strategic alignment and open up their network if you start cultivating that relationship.

Let me know if you'd like a call to discuss in greater detail. Hopefully this approach helps jump start your website.

Best,
Sean Power

Talk to Sean Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.