Good question and an interesting idea.

I believe this appeals to a certain kind of person, the type who is an eager networker and enjoys having skilled members of that network "in their back pocket" just in case.

Most people, I think, only look for others when they have an urgent need. You decide you need a relationship now, so you join a dating site to feel you've taken action. You need a business skill or opinion, so you go to Clarity heh heh. But when the need isn't present, most people sit there with their status quo.

So I'd point my marketing at that hyper networker who's always on the lookout for talent.

Just for the record, my business partner at The Closing Engine would probably be a great candidate for this...I would be on the fringe. I'm always on the lookout for talent, and enjoy connecting Person A with Person B, but tend to let it come up to me rather than seeking it out. The idea of networking "just to network," without immediate purpose, seems like a bit of a timewaster to me. But I don't think it would to my biz partner.

Most of the connections I've made online that have value are relationships over the long term, ie. months and years. They're the result of considerable interaction over a common subject matter, eg. sales training. There was a big Why for me to be there in the first place, and I don't see that happening for me with this speed networking idea...for me individually there would be a "hole in the middle."

That being said, I can see a target market for this and if you're interested in getting the focus, filters, and copy in place I can help you with that.