I am launching a skincare product online and would like to know what would be the vital activities to hire for or outsource? I don't think I can do everything on my own (digital marketing, content..) At what point do entrepreneurs involve help, given the fact that there is no revenue yet.
Companies often outsource to prove out a concept and then hire in-house once it's clear that skillset will yield steady revenue.
For example, clients often hire me and my team to create and manage digital marketing campaigns for a 3-6 month period, and once we prove out a consistent framework for generating revenue through specific marketing platforms, i.e. we demonstrate that if they spend $10k/month on advertising, they generate $25k in returns, the business can now justify an in-house specialist to manage this stuff.
Some companies still prefer to outsource at that point too, because buying an employee comes with additional costs: they need a desk and a computer, health insurance and benefits, etc. Contractors and agencies are a simple relationship where the cost is no more than face value and they can cut the cord with 30-day notice if something changes in the business, without having to worry about somebody putting food on the table for their family.
