As an expert, how do I change my price?

I'd recommend that you build out a range of packages with different deliverables for clients. Price them based on what you want to make per hour times the amount of time it will take you to create each deliverable (don't forget to build in time you'll spend meeting or communicating with the client). You may want to consider "theming" each package so it helps guide a client to selct the package that would be best for them. Also consider varying the packages both on the end result, as well as the process to get there. For instance, you will want to set the number of rounds of redesigns, as well as the number of options / logos they will get to see at each stage. By clearly showing what a client gets out of the process, this will also help you compete against the companies that are commoditizing logo design like CrowdSPRING.

Hi The 3 more relevant pricing models in this case would be: 1. competitive Pricing - comparing the prices of your competitors and then setting your price accordingly (if you are new in the market, then perhaps lower. If you have a 'brand name' then perhaps higher). 2. Value pricing - basing the price based on the value that the course gives your clients (in THEIR eyes). 3. Bundle pricing - combining numerous services/products under one price tag - this gives a feeling of added value for the clients/customers. In this case, I would combine the value method + the competitor pricing. If possible, try ask clients what they would be willing to pay (offer at least 3 options, all of which are ok for you). You can either ask them directly (at least the first group), or you can setup a 3 different landing pages (Wix) with 3 different prices, and see how people respond to each price. I am happy to explain more on this if you need. I've successfully helped over 300 entrepreneurs and would be happy to help you. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at the great reviews I’ve received: https://clarity.fm/assafben-david

You're not the only one that struggles with this. Pricing can be tricky for any industry really, but in digital marketing especially so because many still don't understand the value in it. When you can sell the value, then you can sell the price. When it comes to setting a price for anything you can look at it one of two ways, you are either selling value or you are selling your time. When you sell value you have to be at a price that the buyer agrees on the cost of the value being received. If you're selling your time, then you need to determine how much you need for that time and hope the buyer agrees that's what it's worth. With that, you can provide a quote or you can estimate a total cost based on the number of hours you think the job will take. The downside to a quote is that there is often scope creep, that is the client requesting things that you never really intended to be part of the project, or them expecting a certain result and suggesting you have to do whatever it takes to get that result. This is especially important in web marketing because because there is always something more to do to. Many people shy away from hourly work because they don't want to be "nickel and dimed" on every little thing and for the project to end up costing much more than they anticipated. I have found a mixture of the two to work. Provide an estimate based on a certain number of hours per month. Outline what that estimate includes but be flexible if you need to do things that were never included in that estimate. Just make sure the client knows that you stop at whatever hours you agree too each month. Any solution will have issues. You just need to find the one that works best for you and your clients.

I don't think there's a best practice, similar to how much you should charge for your B2B SaaS company, cause it really depends on the market size, cost to deliver, and perceived monetary value you're offering via your API. That being said, the way I've baselined any pricing for my products has been to look at 100 companies that share similar customers and pricing model and either look on their website or email their sales team and ask directly. Even if you get 10% response that's enough to get you started.

Yours is a common question! There are a great many factors you must consider when setting your price/rates. People tend to penalize themselves both when they are experts and when they are not. SMARTSTART has published a guide specifically about Pricing that teaches people how to put the right price on anything you sell. You can get a free copy at http://smartstartcoach.com/smartstart-pricing/ It has helped a great many business owners. I encourage you to download it, read the whole thing (it's under 100 pages) and do the pricing assessments included in it before setting your rates. As you'll see within it, "level of expertise" is not the most critical factor in pricing and your price is an important form of communication to your client. Hope the eBook helps you with this. -- Linda