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MenuHow to foster the culture of your marketplace community in a web app?
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There's many ways to help with this, here's what I do at Clarity
1. Build an email relationship with your supply. They should have direct access to you, and you should build an ongoing drip campaign that teaches them how to improve their experience (and make more money) on Clarity.
2. For members, you should define community guidelines (Do's & Dont's) and ensure they all review / agree to them - and enforce them proactively.
3. Create a discussion forum (we use LinkedIn group) but you could use VanillaForum.com or similar, and invite members/experts to join to ask questions about your marketplace.
4. Feature experts & members that have had success or are exhibiting the types of behaviours you want from other members. We do that here: http://clarity.fm/customers
Those are the big things ... smaller items would be the copyrighting, design and data you show on profiles to help increase the right behaviour (ex: Search with filter by Last Active, tells experts to be active).
Hope that helps.
Great question.
There's no magic bullet, but here are some bullet points for what has helped us over the years:
1) Be authentic to your product and your company. Share, and repeat that authentic voice wherever you can.
2) Identify patterns in your "high usage" members and encourage all members to do the same.
3) Don't bend to every request of the customer; be confident in what you're delivering, establishing yourself as a thought leader.
4) Try to drive any and all communication with your members through the channels you're targeting. For example, if someone emails you a support question, re-paste it in your community (along with your response) and respond to the requester individually telling them their answer is at the URL.
5) Communicate transparently in terms of what your intentions are with the marketplace and what you're doing to improve it.
It's tough without knowing more about your specific market place. Happy to chat to get more in-depth.
Enabling and Reflecting: helping them "do their thing" their way, and creating iconography that feels "homey". Do users love sharing content? Consider UI/UX approach to share ability of content, usability of sharing buttons. Reflecting includes subtle cues : your choice of vectors, colors, even a demographic appropriate sense of humor in the naming of buttons and links. I read about how even a 404 error page should be included thematically. Remember: you set a culture, but if you get users, they will own it!
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Check out https://www.balancedpayments.com/ They are made for marketplaces. Airbnb CEO among others invested in them and they have some of the best pricing/payout fees. Also some good info on http://www.collaborativeconsumption.com/2013/10/08/online-marketplaces-are-hard/ One of Balanced Payments co-founders is writing this blog series on marketplaces.MA
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What technical architecture do you suggest for a cross-platform (web and mobile) application?
If you are aiming on iOS and Android with Windows Phone 7/8 as a plus you should use C# as the language and Xamarin Studio as the IDE/Framework. You may also choose to use Visual Studio on Windows as an option. Take a look on their website: http://www.xamarin.com Even Microsoft is using Xamarin to build iOS applications and they have over 400k developers using it. Your application will be native (compiled to the platform you choose) and you are able to use all the native libraries, widgets and UI parts. You will need a cross-platform architecture to be able to reuse code among platforms and using Xamarin you may be able to reuse more than 50-60% of your C# code among platforms. This solution may render the same experience on the devices as on the website, but it enables your applications to deliver much more performance and features than any HTML5 solution. Facebook went from HTML5 to native applications due to performance and user experience limitations (gestures and other platform features are not present using HTML5).AM
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What is the best pricing (business model) to apply to a marketplace?
I like to separate your question into 2 sub-questions: #1 How do we determine which side to charge? #2 How much is the right amount to charge? On #1, my answer is that you can charge the side(s) for whom you add the most value. In your examples, Uber really solves a big problem for drivers, it's that they sit idle for a good part of the day, so are willing to pay a lot for new leads. (their alternative is no work) Consumers are charged more for the convenience of a private car but they are probably not so much willing to pay more for a taxi, even if they can hail one from their phones. For AirBnB, it's a mix, it's a way for landlords to monetize idle capacity which they are willing to pay for, but it's also a way for a renter to pay less than they would normally pay for a hotel. On #2 (how much), I like to triangulate a number of factors: - What's the maximum amount I can charge one side, while still being a good deal for them. - How much do I need to charge so that I can become profitable? (the economics are quite different if you charge 3% vs. 12%) - What are comparable services charging for substitutes/competitive offerings? I will just add that there is no formulaic way to determine pricing strategies (curated vs. open), and it's a lot more about what's the comparable and what the value delivered is. That's how I approached the question while deciding the business model at ProBueno.com (my startup)MR
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How do you manage a developer who's slow, especially when you have a small budget and you don't feel like you'll get things done in time?
Usually Programmers are only slow when they don't know how to solve a particular problem. So they will spend a lot of time researching and a lot of trial & errors to solve a problem. It is important that before you engage a programmer on a project, you break down the entire project into simple, easy to understand modules. Let him give you an estimate of how many hours he will require to complete each of the modules. Example: a typical site will have a login module, registration, My account, profile etc. So let him estimate how much he will require to do the login. You can go even detail here. (e.g. how much extra time if you were to implement Facebook/Twitter Login?). Once he start developing, track his progress closely and make sure he is following his given timeline. If he goes over his budgeted time on a module, talk with him and see what went wrong. It is often seen that they may be wasting their time on something very insignificant that you may have asked him to implement, but you can totally go by without it too. So by understanding what is taking longer time, you will be able to prioritise things better. You definitely need some tools to get this done. Google Spreadsheet or Excel works just fine. But if you don't mind spending a few bucks there are many agile project management tools that you might look into. Here is a list, google them all and sign up for trials: * AgileZen * Agile Bench * Assembla * AssiTrack * Blossom * Basecamp * Breeze * DoneDone * Eidos * Fogbugz * GreenHopper * Jugggla * Kanbanpad * Pivotal Tracker Or the reason why he is slow can be purely non-technical. Sometime your developer may don't share the same level of enthusiasm as you about the idea that you are working on. They often don't often see the "bigger picture" (since you don't share everything with them explicitly). If you can somehow get them excited about what he is a part of, it will work like a drug :) He will work day and night without questioning you. But you need to work equally as hard as him. The moment he sees that you are the boss and he is just the guy doing work for you -- his mentality will shift from being part of something to being the low paid developer. Ultimately its all about motivation and making him a part of your venture. After all he deserves it, if he is really playing a crucial role in the entire development.SK
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How do you take an app idea and turn it into an app? Who will help make the app? How do you connect it through social media? How much does it cost?
Having gone through this multiple times either in new startups or for side projects, here is how I would approach turning your idea into an app. 1. Defining the Minimum Viable Product Your first goal with any new idea should be about proving the idea and finding a market that wants the app you want to build. Achieving that quickly is probably one of the most important thing. To achieve that, you will need to write the specifications that will constitute your MVP. The MVP is basically the simplest expression of your idea to prove it. This step should not cost you much as you can do this on your own. 2. Design the app Before starting any development work, I would suggest you work with a good UX/UI designer to create wireframes and mockups of the app based on the specifications you came up with in step 1. You can find good designers in meetups & hackathons or on website like Dribbble or 99designs. If you want to reduce your costs, you can give shares in the project to the designer. Otherwise, it really depend on the size of the MVP but I would say it will probably cost between $5K-$10K. 3. Develop the app Once you have the specifications and the design of the app, you now need to find a good developer that will build it. Again, you can find good developers in meetups & hackathons or on sites like Github. If you want to reduce your costs, you can give shares in the project to the developer. Otherwise, it really depend on the size of the MVP but I would say it will probably cost between $10K-$25K. For this part however, I would recommend the developer becomes part of the project as his engagement will most likely be higher. 4. Test the app This step is not only about making sure the app is bug free, it's also making sure the app does what was intended in the specifications. To test the app, you can use platforms like BrowserStack or SauceLabs which gives you access to multiple devices/browsers. You can do this step on your own so the cost will be for the subscription to the test platform which would be around $100/month. Hope this helps and good luck with your project.VL
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