Question
I'm looking to do a very niche consulting business and want to develop a local client base from scratch. Any advice on how to begin finding clients in addition to joining chambers, local clubs, and going through current contacts?
Answer
Press Release - Try to put out a press release to local newspapers, trade journals, business journals etc. You can write your own or use a national service like PR newswire and ask them to include your local market. Write the release as if it were a story you would like to read and follow-up directly with a reporter. I did this and was front page of my local paper. The paper likes it because you give them valuable content and help with the work.
