Try typing one of your 'generic' hashtags into the app’s search bar, and then select “tags” from the dropdown menu. You’ll then be able to see all of the top hashtags that are closely related to your hashtag, revealing additional ways to reach, monitor, and engage with your community.

Beyond researching by way of competitors and industry leaders for hashtags, you can find out what hashtags your audience is using and see which ones fit the content that you’re publishing. Your hashtags should be relevant and contain keywords that users are actually searching for.