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Sales: What lead generation strategy should an entrepreneur use to find ideal B2B customers?
JR
JR
Jim Rickards, MD, MBA, Start-up & health insurance payer experience. answered:

Conferences - I've found attending industry specific conferences and networking there has lead to the most productive leads. This gives me a chance to identify potential business and then understand who in the organization is an important audience and decision maker to get in front of to make a pitch. The downside is the cost and travel of attending conferences. Even better, if you can figure out how to be invited to a conference as a thought leader, presenter or speaker to have the admission fee and possibly travel covered.

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