Question
With cold calling and mailing looking the things of the past, and smart lead generation techniques like customer profiling from ML, news, social media, and forums making a way, what should an aspiring entrepreneur consider as their lead generation strategy?
Answer
Conferences - I've found attending industry specific conferences and networking there has lead to the most productive leads. This gives me a chance to identify potential business and then understand who in the organization is an important audience and decision maker to get in front of to make a pitch. The downside is the cost and travel of attending conferences. Even better, if you can figure out how to be invited to a conference as a thought leader, presenter or speaker to have the admission fee and possibly travel covered.
