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Start-ups: How can you acquire a unique knowledge that sets you apart from your competition and provides high value while gaining attention?
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Serena De Maio, Your Tell You Like It Is Marketing Expert, Award-winning Marketer, $30M+ in Managed Ad Spend. answered:

You mix the HOW (the platform you will use to provide your lessons) with the WHAT (your offering).
First work on your WHAT and how it answers the need of your WHO (your target group). This is the most difficult part - I can help you with that.
Once you have a unique proposition, then you will know where your target group goes to find the knowledge you are offering.

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