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MenuWould a platform that is similar to LinkedIn that focuses more on interests and personal connections be successful?
A platform that focuses on one’s story & who they are through posts on activities attended, courses taken, books read, business interests, documentaries, etc. over what you’d put on a resume. Allows people to network more effectively & to represent themselves professionally with more than a resume. Person x with a limited resume posts business interests and activities and uses mutual interests/experiences to connect & build a network.
Is this something that you'd sign up for in addition to your LinkedIn account? Could you see yourself making meaningful connections on the platform?
Answers
I think as stated below, its important to do some research on who would use this platform and why? I think there are so many platforms out there, you need to be clear about what you’re offering and why your target market would continue to log on to your platform, and not an established platform like Linkedin, which is evolving more and more, and also how you are going to make money from it (unless it’s a charity thing).
It can be successful provided you add genuine job posting and searching in the platform.
At Prospus we daily interact with companies in the ideation phase, and are often hit with questions just like these. While we have gone on to help build and launch successful products that started as an idea, we have advised just as many individuals and companies to avoid a project.
I would say you have the start of something interesting, but you should spend a substantial amount of time researching potential competition. Who offers something similar? How is your idea different? This research will help you refine your idea and determine its real value.
You should also start identifying your target customer by building an ICP (Ideal Customer Profile). Then ask yourself a few questions: will your ideal customer spend time on this? What is their perceived ROI? What do they get out of it? You need to be able to answer all of this before you go too much further.
It's vital you invest your time where you get the greatest ROI. I'd be happy to get on a call and help you think through this strategically and determine if this is a worthwhile idea to pursue.
Related Questions
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How do I effectively validate an idea for a business with a shoestring budget ?
There are a lot of places where you can try to get validation for your idea. But before you start going to look for these places, get your Buyer Personas (the representation of your ideal customers) in order. If you know who your ideal customers are, then the next step (of finding where they hang out) is easy. You can easily start tapping into your (existing) social network, for example to try to find people to have a conversation with and try to find out if they're really having the problem you're solving. Another place is local meetups, check out sites like meetup.com and see if they're meetup's in your area around the problem you're trying to solve. Go there and start talking to people! Online, online there's million of possibilities to try to find your ideal customers and trying to get a conversation with them, use Twitter search, certain Facebook groups around your demographic, newsletters, things like Quora etc. to find people hanging around and trying to get solutions to the problem you want to fix. (there's a ton of online locations in this SlideShare deck if you need more inspiration: http://www.slideshare.net/jcvangent/doing-customer-development-and-stop-wasting-your-time-startupbus-edition) Don't feel limited by the amount of budget you have, for having conversations with people you don't need a budget, you just need to know where to look to find the correct people to talk to. I recently wrote a blogpost around the subject as well, to give you some tips on how to reach the right people and what to ask them if you want to dig a bit further in the subject: http://inboundrocket.co/blog/stop-wasting-time-how-to-prove-youre-building-the-right-product/. Best of luck!HV
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How do I know when my idea is ready to validate?
I've been through this with a lot of clients and there is a very simple answer: Essentially you are always ready. Iterating and validating go hand in hand. You can almost turn this on its head and ask "When should I stop validating and continue iterating?" Iterating without validation is a risk because you are working in isolation and don't know whether your assumptions are correct. So validation should be built in as part of each and every iteration. That includes pre-MVP, when your startup is still just an idea in your head. In the early days that might mean discussing design drafts over coffee, in the later stages that might mean looking at analytics results and A/B tests. Think of it as a continuous, ongoing process, a conversation with your target market, rather than a stop/go affair where you disappear into your office for a few weeks and then re-emerge, ready to validate. Each stage continues until you start to hear the same answers and are not learning anything new. Then it's time to ask new questions and for that you most likely need to move on in your product development cycle. It would be great to hear more about your product, feel free to get in touch. Best of luck - NilsNM
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How can a customer leave me feedback?
If you are talking about online feedback through a website, I'd suggest Feefo or Hotjar. There are plenty of other solutions, but those are really easy to set up. You could also factor in customer feedback requests into any email marketing you are doing and this kind of thing can be automated through all the major email service providers.SC
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When it comes to idea validation, get testing now. Pick a few artists from different forms of entertainment and see if you can start making them streams of revenue with your idea. If you can, great. You now have case studies to work with. You have something robust to pitch. More importantly, you'll have validated your idea and this will give you confidence to explore how you can upscale your work.SC
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